This Prime 7 News report by Leonie Keen covers a proposal before the Bogan Shire Council in central west New South Wales: building a 3.6-metre steel statue called the Big Bogan in Nyngan, a bid to turn the slang term to the town’s advantage. The concept art shows a red silhouette of a man wearing a ‘bogan’ cap and a Nyngan singlet, holding a fishing rod with a fish on the line.

Mayor Ray Donald explains he had the thought to capitalise on the word ‘bogan’, an unusually direct piece of marketing for a small-town council. Every local in front of the lens has a positive thing to say, and the report feels more like joining in the festivities than giving us an objective view of a tourism campaign from politicians.

The report closes with no definitive word on when or if the bogan will go up. From the atmosphere conveyed in the clip, the town leaves no doubt as to their support. Sure enough, the Big Bogan was erected later that year. A dog was added to the sculpture in 2022.