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National Film and Sound Archive
National Film and Sound Archive
National Film and Sound Archive

The Big Apple relocation

2003

The Big Apple relocation

2003

  • NFSA IDYW0TD57P

Stanthorpe sits in the Granite Belt of Southern Queensland, which is also the state's main apple-growing region. The Big Apple, a red fibreglass orb on a tall steel stem, stood for decades on the main road into town, until a McDonald's restaurant was built on the site and the apple had to go. This WIN News report covers its return to a new spot on the New England Highway, near the summit.

WIN's report gives the relocation of a fibreglass apple the same respect as a federal infrastructure announcement, with the serious tone of the voice-over narration in sharp contrast to the absurdity of a giant apple on a stick. Local councillor Mally McMurtrie explains that McDonald's ‘didn't think apples fit in with McDonald's signage’ and so handed the monument over to the council. She shares the information in a deliberately even tone, even though the events being described are those of a multinational corporation displacing regional and locally owned economic drivers.

At its new location, near the summit and opposite the local juice company, the Big Apple sits within sight of the orchards it represents. Where it had stood for decades before, it turned out, apples couldn't grow.

Stanthorpe sits in the Granite Belt of Southern Queensland, which is also the state's main apple-growing region. The Big Apple, a red fibreglass orb on a tall steel stem, stood for decades on the main road into town, until a McDonald's restaurant was built on the site and the apple had to go. This WIN News report covers its return to a new spot on the New England Highway, near the summit.

WIN's report gives the relocation of a fibreglass apple the same respect as a federal infrastructure announcement, with the serious tone of the voice-over narration in sharp contrast to the absurdity of a giant apple on a stick. Local councillor Mally McMurtrie explains that McDonald's ‘didn't think apples fit in with McDonald's signage’ and so handed the monument over to the council. She shares the information in a deliberately even tone, even though the events being described are those of a multinational corporation displacing regional and locally owned economic drivers.

At its new location, near the summit and opposite the local juice company, the Big Apple sits within sight of the orchards it represents. Where it had stood for decades before, it turned out, apples couldn't grow.

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