World Series Cricket Ad 1980: Aussie Team
1980
World Series Cricket Ad 1980: Aussie Team
1980
Following an agreement between Kerry Packer and the Australian Cricket Board in mid-1979, World Series Cricket players were once again able to be selected for the 'official' Australian cricket team.
This particular ad was designed to downplay the concept of having 'rebel' and 'establishment' players and promote the players coming together to compete for the coveted 11 spots in the Australian team.
It also teases a little bit of rivalry between the older players and the newcomers.
This advertisement, created by Sydney ad agency Mojo Partners, is part of a campaign that illustrates the impact 'The Packer Revolution' had on official cricket.
Prominent throughout the campaign is the use of the successful Mojo Singers 'C'mon Aussie C'mon' tune.
Following an agreement between Kerry Packer and the Australian Cricket Board in mid-1979, World Series Cricket players were once again able to be selected for the 'official' Australian cricket team.
This particular ad was designed to downplay the concept of having 'rebel' and 'establishment' players and promote the players coming together to compete for the coveted 11 spots in the Australian team.
It also teases a little bit of rivalry between the older players and the newcomers.
This advertisement, created by Sydney ad agency Mojo Partners, is part of a campaign that illustrates the impact 'The Packer Revolution' had on official cricket.
Prominent throughout the campaign is the use of the successful Mojo Singers 'C'mon Aussie C'mon' tune.
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