'How are you ever going to write what you really want to say?'.

Jack Grimsley composed the jingle for this advertisement, in which Olivetti ponders how many works ‘Will Shakespeare’ could have written if he had one of their typewriters, such as the Olivetti Valentine portable (pictured).

Olivetti was founded as a typewriter manufacturer by Camillo Olivetti in 1908 in Ivrea, Italy.

The company later expanded to produce computers and fax machines, many of which received international awards for product design.