Frida Las Vegas continues her three-part Australianarama guide with a celebration of Australia's gloriously over-the-top advertising culture, where television audiences enjoyed the ad breaks as much as their favourite shows.

Revisiting the creative explosion of the 1980s and 1990s, she unpacks the experimentation and larger-than-life characters that turned advertising into one of the strangest and most creative spaces on Australian television.

Franco Cozzo sold furniture in three languages. Louie the Fly made insect spray memorable. Big Kev built an empire on uncontainable enthusiasm. The products were almost beside the point. What people remembered were the personalities.

Frida Las Vegas, AKA Stavroula Adameitis, is an Australian artist, author and cultural futurist. She is an expert in all things kitsch, exploring the intersections of popular culture, nostalgia, maximalism and futures-thinking. This Australianarama video series was created by Adameitis, based on her book Australianarama: A Campendium of Kitsch (2026).

Explore the full Australian maximalism deep dive.

Watch The Australianarama Guide to Maximalism with Frida Las Vegas: Fashion and Music TV.