This flyer from 1934 spruiks the return of Ned Kelly films with the words 'The Kelly Gang Lives Again. Ban lifted!' It references the ban on bushranger films that began in 1911–12, after the success of films like The Story of the Kelly Gang (1906), and persisted into the 1940s. Several state governments instigated the ban on the grounds that bushranger films made a mockery of the police and glorified outlaws. Prohibiting a popular genre of local films was bad news for Australian filmmakers and paved the way for Hollywood product to monopolise the big screen.

This flyer's optimism is misleading since When the Kellys Rode had to be re-cut to meet censorship requirements. However, it provides valuable information about the film's release and how theatres could use controversy over the ban to boost their marketing efforts.