Mullos was a limited edition breakfast cereal, available for only three months and made to promote radio personality Doug Mulray (1951–2023).

The box features a cartoon image of the Australian comedian and broadcaster, winking while chowing down on a bowl of cereal. The slogan reads: ‘You've had Mullos in your ears for years, now get Mullos in your mouth every morning’. The tagline matches the bawdy, larrikin humour that defined Mulray’s top‑rating Triple M radio show throughout the ’80s and ’90s.

The box arrived at the NFSA with the 35‑year‑old cereal still sealed inside, a reminder of how promotional ephemera can outlast the joke they were designed to deliver.