This segment on A Current Affair offers an overview of the video game landscape at the dawn of the 2010s. Intense competition among three dominant companies and their popular consoles – Nintendo Wii, Sony's PlayStation 3 and the Xbox 360 – meant that hot games were being released at a fast pace and at high prices. In an attempt to get ahead, the companies offered a slew of discounts and deals.

The news report adopts a playful take on this booming consumer market, opening inside a 1980s-style arcade overlaid with a sepia filter, signalling that the simple days of retro gaming were now over. The following sequences are filmed within electronics stores, using sped-up, kinetic camera movements and POV shots to capture both the array of choice and the rapid development of digital technology.

Typical of its format, A Current Affair compares the prices of the year's most popular games at top Australian retailers. Notably, the segment also includes an interview with a gaming columnist about untrustworthy deals on online retailers such as eBay, offering a retrospective look at the rise of internet marketplaces. A Current Affair was positioning itself as a more trustworthy source of shopping advice at a time when avenues for buying goods were expanding online.