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National Film and Sound Archive of AustraliaNational Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive

Will-Power by Berlei

1968

Will-Power by Berlei

1968

  • NFSA IDQ05QH554
  • TypeFilm
  • MediumMoving Image
  • FormAdvertisement (includes promotional)
  • Year1968

'Rum babas, strawberry shortcake, delicious pastries. You should say "no", yet everything inside of you is saying "yes!". Well, go on. Enjoy yourself. Berlei have all the willpower you need. Berlei Will-power panties, Will-power body suits, Will-power waistband panties with double stretch only where you need it. So instead of having the life squeezed out of you, you enjoy life. How sweet it is to have Will-power.'

The voice-over is delivered sumptuously - tempting women to believe it's possible, with Berlei's help, to both eat cake and have watch your waistline.

Notes by Beth Taylor

'Rum babas, strawberry shortcake, delicious pastries. You should say "no", yet everything inside of you is saying "yes!". Well, go on. Enjoy yourself. Berlei have all the willpower you need. Berlei Will-power panties, Will-power body suits, Will-power waistband panties with double stretch only where you need it. So instead of having the life squeezed out of you, you enjoy life. How sweet it is to have Will-power.'

The voice-over is delivered sumptuously - tempting women to believe it's possible, with Berlei's help, to both eat cake and have watch your waistline.

Notes by Beth Taylor

Decades
Tags
Themes

  • A woman in voice-over speaks over vision of a woman looking through a window at a pastry shop.

    Voice-over: Rum babas, strawberry shortcake, delicious pastries. You should say 'no', yet everything inside of you is saying 'yes!' Well, go on. Enjoy yourself. Berlei have all the willpower you need. Berlei Will-power panties, Will-power body suits, Will-power waistband panties with double stretch only where you need it. So instead of having the life squeezed out of you. You enjoy life. How sweet it is to have Will-power.

Decades
Tags
Themes
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