Wiggly Party! is a novelty board book with a hide-and-seek game and sparkly pages. It contains holographic foil and colorful illustrations featuring the Wiggles and popular characters like Wags the Dog and Dorothy the Dinosaur. This is not just a book tie-in from a popular children's series. Instead, the Wiggles went all out to create a colourful and sparkly book, hardy enough to withstand repeated readings from its preschool audience, and with an interactive story that matched the upbeat party vibe of the Wiggles live show.

Since 1991, the Wiggles have stayed committed to driving children wild and parents batty with their catchy tunes and colourful skivvies. Earworms like ‘Fruit Salad’, ‘Hot Potato’ and ‘Toot Toot, Chugga Chugga, Big Red Car’ have made them super famous the world over. Although a children’s musical group, the Wiggles is arguably the most commercially successful band to come out of Australia, up there with AC/DC. The Wiggles evolved out of an earlier band, the Cockroaches, that found chart success in the 1980s with hits such as ‘She’s the One’. Guitarist-vocalist Anthony Field and keyboardist Jeff Fatt were founding members of the Wiggles, while John Field (Cockroaches guitarist and vocalist) wrote much of the group’s early music and lead vocalist Paul Field became their managing director. In 2021, they won triple j's Hottest 100 with their cover of Tame Impala's 'Elephant' – no doubt due to children of the '90s carrying their love of the Wiggles into adulthood.