A young woman in Razzamatazz hosiery takes the stand, and the men on the jury fall over themselves to declare her 'not guilty'. Uh-oh, indeed. The ad’s premise, equating female beauty with power over men, was wildly out of step with the feminist wave of the early ’70s.

Backed by its memorable catchphrase and earworm jingle, the ad sparked debate about sexism in advertising and became an early salvo in a long-running campaign that stretched into the 1980s. It's an example of how advertising can resist, rather than reflect, changing social attitudes toward gender equality.

Razzamatazz doubled down on the male objectification of women with their infamous up-skirting ads in the early 1990s.