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National Film and Sound Archive
National Film and Sound Archive
National Film and Sound Archive

TV Times Star Girl competition

1975

TV Times Star Girl competition

1975

  • NFSA IDBADHTCGM
  • TypeDocumentation
  • MediumDocumentation
  • FormPublicity
  • Year1975

In 1975, TV Times launched the Star Girl competition, offering readers the chance to win a cruise or a brand-new colour television. The prize was exciting, but the competition was also a marketing strategy. The more people dreamed of winning a set, the more likely they were to buy one. If colour TV wasn’t in your lounge room yet, maybe luck would bring it home instead.

In 1975, TV Times launched the Star Girl competition, offering readers the chance to win a cruise or a brand-new colour television. The prize was exciting, but the competition was also a marketing strategy. The more people dreamed of winning a set, the more likely they were to buy one. If colour TV wasn’t in your lounge room yet, maybe luck would bring it home instead.

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