The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.

This black-and-white television advertisement for Crunchie is set on a sunny day with a group of young friends playing at the beach. As the Crunchie jingle plays, they eat and 'snap’ their Crunchie bars. The male voice-over describes the bright orange wrapper and the ad ends with the youths walking along the beach, laughing and eating their Crunchie bars. Summary by Poppy De Souza.