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National Film and Sound Archive
National Film and Sound Archive
National Film and Sound Archive

Media Magazine: Jo Cadman interview on narrowcasting

1994

Media Magazine: Jo Cadman interview on narrowcasting

1994

  • NFSA ID2KXQT2GQ
  • TypeRadio
  • MediumAudio
  • FormSeries
  • Duration26 mins, 50 secs
  • GenresCurrent affairs
  • Year1994

Narrowcasting is the dissemination of information to a localised target audience, rather than more generalised broadcast transmissions.

In this Media Magazine interview, we hear from Jo Cadman of Mood FM who talks about how Mood FM provides diversity and niche appeal on the crowded FM band.

Narrowcasting remains popular today, and if you tune into 87.3 you are likely to hear a different station depending on your specific locality.

RETURN TO RADIO 100 CHAPTER 5

Narrowcasting is the dissemination of information to a localised target audience, rather than more generalised broadcast transmissions.

In this Media Magazine interview, we hear from Jo Cadman of Mood FM who talks about how Mood FM provides diversity and niche appeal on the crowded FM band.

Narrowcasting remains popular today, and if you tune into 87.3 you are likely to hear a different station depending on your specific locality.

RETURN TO RADIO 100 CHAPTER 5

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