In 1963, the introduction of Kodak Instamatic cameras and cartridge-loading film made the domestic moviemaking process easier and more accessible. The company sold 50 million units in the first seven years.

Kodak aggressively marketed its new film and cameras as the choice of the masses. The revolutionary palm-sized Kodak Instamatic M12 movie camera retailed for less than $30. Eventually, ‘instamatic’ became a generic term for any point-and-shoot camera.

Their marketing read: ‘This new Kodak Super 8 movie camera is so easy to use, you’ll take terrific movies right from the start. Now that Kodak has invented Super 8, shouldn’t you be in movies?’