This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia. A broad range of academic and technical activities are featured to persuade audiences that GMH is heavily invested in the development of the country. Through activity such as this, the company boosts its public relations profile. The narrator’s tone is earnest and carries a sense of urgency to impress upon the audience the importance of what he is saying and its relevance to the nation.

This ad also demonstrates how crucial scientific and technological research is to large multinational companies like GMH. Increasing the skills of the workforce leads to improved research output and encourages further innovation and technological developments which, in turn, result in better quality products. While this ad shows audiences that GMH does more than produce cars, it also reassures them that their Holdens benefit from the latest engineering and design technology.