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National Film and Sound Archive of AustraliaNational Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive

Ebeneezer Scrooge Christmas ad

1989

Ebeneezer Scrooge Christmas ad

1989

  • NFSA IDFNRSFKZ8
  • TypeTelevision
  • MediumMoving Image
  • FormSeries
  • GenresNews
  • Year1989

This Joyce Mayne ad from 1989 contains multiple layers of delight for retro ad lovers.

There's the amateur make-up, the camera's use of the crash zoom, the deliberate audio malfunction in the dodgy rendition of 'We Wish You a Merry Christmas' and the cheesy game show-style voice-over reminiscent of Tim Shaw's 'But wait, there's more!' catch-cry.

This is a great example of advertising as an expression of the hopes and desires of people living in that time. The products being advertised include a walkman –which played cassettes and was the precursor to the discman which played CDs, a Samsung television (with remote!) and a Sharp video camera. It's fascinating to think that a smartphone now has the same capabilities (and more) as these three items combined.

The miserly character of Ebeneezer Scrooge references the famed character in Charles Dickens' 1843 novella A Christmas Carol.

This ad comes from a recording of NBN 3 News, Newcastle on 21 December 1989.

Notes by Beth Taylor

This Joyce Mayne ad from 1989 contains multiple layers of delight for retro ad lovers.

There's the amateur make-up, the camera's use of the crash zoom, the deliberate audio malfunction in the dodgy rendition of 'We Wish You a Merry Christmas' and the cheesy game show-style voice-over reminiscent of Tim Shaw's 'But wait, there's more!' catch-cry.

This is a great example of advertising as an expression of the hopes and desires of people living in that time. The products being advertised include a walkman –which played cassettes and was the precursor to the discman which played CDs, a Samsung television (with remote!) and a Sharp video camera. It's fascinating to think that a smartphone now has the same capabilities (and more) as these three items combined.

The miserly character of Ebeneezer Scrooge references the famed character in Charles Dickens' 1843 novella A Christmas Carol.

This ad comes from a recording of NBN 3 News, Newcastle on 21 December 1989.

Notes by Beth Taylor

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