Coca-Cola ad for the Beijing Olympics Featuring Archie Roach
2008
Coca-Cola ad for the Beijing Olympics Featuring Archie Roach
2008
- NFSA IDTQDEWBN0
- TypeFilm
- MediumMoving Image
- FormAdvertisement (includes promotional)
- GenresSport
- Year2008
- WARNING: Aboriginal and Torres Strait Islander viewers are advised that the following program may contain images and/or audio of deceased persons
In 2008, Archie Roach performed a song for an animated advertisement for Coca-Cola, a sponsor of the 2008 Beijing Olympic Games.
This is a strange soft drink ad that has animated birds collecting plastic straws to create a nest that resembles the Beijing National Stadium – officially the National Stadium, but also known as the 'Bird's Nest'.
The song performed by Archie is endearing and the animated birds are cute. The ad makes sense if it is viewed as a memorable attempt to link sponsor Coca-Cola with the Beijing Olympics in the minds of viewers.
Notes by Beth Taylor and Adam Blackshaw
- WARNING: Aboriginal and Torres Strait Islander viewers are advised that the following program may contain images and/or audio of deceased persons
In 2008, Archie Roach performed a song for an animated advertisement for Coca-Cola, a sponsor of the 2008 Beijing Olympic Games.
This is a strange soft drink ad that has animated birds collecting plastic straws to create a nest that resembles the Beijing National Stadium – officially the National Stadium, but also known as the 'Bird's Nest'.
The song performed by Archie is endearing and the animated birds are cute. The ad makes sense if it is viewed as a memorable attempt to link sponsor Coca-Cola with the Beijing Olympics in the minds of viewers.
Notes by Beth Taylor and Adam Blackshaw
- NFSA IDTQDEWBN0
- TypeFilm
- MediumMoving Image
- FormAdvertisement (includes promotional)
- GenresSport
- Year2008
- Advertising agencyOgilvy & Mather Pty Ltd, Sydney
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First Nations Musicians
Television commercial
2000s
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