We acknowledge Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and give respect to their Elders, past and present.

Read our Statement of Reflection

Your Cart

Your cart is empty right now...

Discover what's on
Your Stuff
Lists
No lists found
Create list
List name
0 Saved items
Updated: a few seconds ago
Getting Started
Get started with Your Stuff

A free Your Stuff account allows you to save, list and share your favourite collection items and articles. This account will give you access to Your Stuff, NFSA Player and Pro. You will need to create an additional account for Canberra event tickets.

Confirm
Skip to main content
National Film and Sound Archive of AustraliaNational Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive

Christian Dior fashions bring breath of Paris: Sydney

1948

Christian Dior fashions bring breath of Paris: Sydney

1948

  • NFSA IDYF4YBWMF
  • TypeFilm
  • MediumMoving Image
  • FormNewsreel, Series
  • Year1948

It’s hard to imagine the impact of this Movietone News reel on Australian cinema audiences in 1948. This showing of Christian Dior fashions in David Jones’ Spring Parade was the first time the designer’s creations had been seen outside of Paris, and clothing restrictions had just been lifted after six years. Although Australians had experienced nothing like the strict rationing in the UK, the Second World War and its aftermath had still been bleak years. Dior’s lavish hourglass designs with their nipped waists and billowing skirts – the ‘New Look’ silhouette’ – bid an exuberant farewell to wartime gloom. The swing coats, soaring collars and picture hats must have looked like visitations from another planet.

The David Jones models can’t seem to believe their luck and wear gleeful smiles, undermining the haughty stereotype of Parisian chic. Maybe that’s what Dior had in mind when he said, 'Australians have a cleaner, brighter outlook and are more receptive to new ideas than the tired people of European countries.'

While the Dior fashions would have been way beyond the reach of most women watching, this 'breath of Paris' represents a moment when Australians looked outwards to the world and ahead to the future with renewed zest and confidence.

Please note: this clip is silent. The NFSA holds only the picture negative of this newsreel; the final version would have had a voice-over narration describing the dresses.

Courtesy of
Cinesound Movietone Productions

It’s hard to imagine the impact of this Movietone News reel on Australian cinema audiences in 1948. This showing of Christian Dior fashions in David Jones’ Spring Parade was the first time the designer’s creations had been seen outside of Paris, and clothing restrictions had just been lifted after six years. Although Australians had experienced nothing like the strict rationing in the UK, the Second World War and its aftermath had still been bleak years. Dior’s lavish hourglass designs with their nipped waists and billowing skirts – the ‘New Look’ silhouette’ – bid an exuberant farewell to wartime gloom. The swing coats, soaring collars and picture hats must have looked like visitations from another planet.

The David Jones models can’t seem to believe their luck and wear gleeful smiles, undermining the haughty stereotype of Parisian chic. Maybe that’s what Dior had in mind when he said, 'Australians have a cleaner, brighter outlook and are more receptive to new ideas than the tired people of European countries.'

While the Dior fashions would have been way beyond the reach of most women watching, this 'breath of Paris' represents a moment when Australians looked outwards to the world and ahead to the future with renewed zest and confidence.

Please note: this clip is silent. The NFSA holds only the picture negative of this newsreel; the final version would have had a voice-over narration describing the dresses.

Courtesy of
Cinesound Movietone Productions
    Industry professional? Go Pro

    Need to license this item? A/V professionals and researchers can shortlist licensing enquiries via our NFSA Pro catalogue search and membership.

    Get started with PRO

    Collections to explore

    • Fashion Design

    • Cinesound Review

    • 1940s

    • Start your own collection

      A free Your Stuff account allows you to save, organise and share your favourite videos, audio and stories.

    More in Stories+

    Personalized your experience

    Save, create and share

    With NFSA Your Stuff