We acknowledge Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and give respect to their Elders, past and present.

Read our Statement of Reflection

Your Cart

Your cart is empty right now...

Discover what's on
Your Stuff
Lists
No lists found
Create list
List name
0 Saved items
Updated: a few seconds ago
Getting Started
Get started with Your Stuff

A free Your Stuff account allows you to save, list and share your favourite collection items and articles. This account will give you access to Your Stuff, NFSA Player and Pro. You will need to create an additional account for Canberra event tickets.

Confirm
Skip to main content
National Film and Sound Archive of AustraliaNational Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive

Beauty in the Balance

1939

Beauty in the Balance

1939

  • NFSA IDRMA5RE67
  • TypeImage
  • MediumDocumentation
  • FormAdvertisement (includes promotional), Still Image
  • Year1939

This glass slide is an advertisement for Berlei's free film Beauty in the Balance at the Savoy Theatre in Maitland, presented by Galton's department store. The women's-only film toured around NSW in the late 1930s. According to the Wingham Chronicle in 1939 the film, and a live show that only took place in Sydney, showed how women can be 'made over by simple diet, exercises, correct corsetry, proper posture, individual make-up and inexpensive frocks chosen to type'. The show included glass slides and a commentary.

Both the film and the live show featured everyday women who had followed a 'short course of beautification' prescribed by Berlei. The Chronicle described 'Huge photographs - taken before they commenced - will be shown in in comparison with these women as they are today - both in corsets and street clothes'.

Notes by Beth Taylor

This glass slide is an advertisement for Berlei's free film Beauty in the Balance at the Savoy Theatre in Maitland, presented by Galton's department store. The women's-only film toured around NSW in the late 1930s. According to the Wingham Chronicle in 1939 the film, and a live show that only took place in Sydney, showed how women can be 'made over by simple diet, exercises, correct corsetry, proper posture, individual make-up and inexpensive frocks chosen to type'. The show included glass slides and a commentary.

Both the film and the live show featured everyday women who had followed a 'short course of beautification' prescribed by Berlei. The Chronicle described 'Huge photographs - taken before they commenced - will be shown in in comparison with these women as they are today - both in corsets and street clothes'.

Notes by Beth Taylor

    Industry professional? Go Pro

    Need to license this item? A/V professionals and researchers can shortlist licensing enquiries via our NFSA Pro catalogue search and membership.

    Get started with PRO

    Collections to explore

    More in Stories+

    Personalized your experience

    Save, create and share

    With NFSA Your Stuff