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National Film and Sound Archive
National Film and Sound Archive
National Film and Sound Archive

AWA Carnaby Group transistors TV advertisement

1967

AWA Carnaby Group transistors TV advertisement

1967

  • NFSA ID6E3KJBHX
  • TypeTelevision
  • MediumMoving Image
  • FormAdvertisement (includes promotional)
  • Year1967

The first transistor radios were released in 1954, and became increasingly popular in the 1960s as people enjoyed the convenience of listening to these lighter and more affordable portable radios everywhere they went.

In this television advertisement for AWA Carnaby Group transistor radios, advertisers are looking to maximise this popularity among young people by promoting its appeal as a must-have musical accessory.

Although this advertisement might seem a bit cheesy to us now, it’s also a lot of fun and provides a snapshot of the advertising of transistor radios in the 1960s.

Courtesy of
AWA Technological Services

The first transistor radios were released in 1954, and became increasingly popular in the 1960s as people enjoyed the convenience of listening to these lighter and more affordable portable radios everywhere they went.

In this television advertisement for AWA Carnaby Group transistor radios, advertisers are looking to maximise this popularity among young people by promoting its appeal as a must-have musical accessory.

Although this advertisement might seem a bit cheesy to us now, it’s also a lot of fun and provides a snapshot of the advertising of transistor radios in the 1960s.

Courtesy of
AWA Technological Services
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