Then as now, on-air talent was key to radio stations developing and retaining the loyalty of listeners, lest they be tempted by a rival broadcaster.

Norman Banks, who joined 3KZ in December 1930, was the most popular radio announcer in Melbourne, in part because he spoke like he was a friend, or kindly neighbour.

Thousands might be tuning in, but for the listener at home it was if Banks was speaking directly to them.